A few hours ago the new Google Analytics platform has been internationally released as a service dedicated to big companies.
It is a premium service Google will propose soon with many other features, whose final goal is to support companies in measuring and managing big datas to gather information and service for new marketing strategies.
The platform’s pillars have already been created with Google Analytics Premium, now called Google Analytics 360, and some tools have been added so that companies shall choose to buy the proper one according to their needs.
Let’s have a look at the 6 tools composing the Suite:
