According to Criteo, (NASDAQ:CRTO), a company specialized in performance marketing, 2016 will be a year full of changes in the E-commerce world.
In the E-commerce Industry Outlook 2016, published a few weeks ago, have been defined 7 trends that, according to the french company, will have an important impact on the online market.
Companies shall take into account the influence that social media have during online shopping, thanks to new mobile payment services. Consequently, consumers too will be experienced to an evolution as their expectation, to which the marketing managers shall answer with new strategies properly.
